CV

C u r r i c u l u m V i t a e

Dr. Marc Fetscherin

Assistant Professor

Rollins College

Crummer Graduate School of Business

Dep. of International Business & China Center

1000 Holt Avenue

Winter Park, FL 32789

United States

phone: + 1 (407) 691-1759

fax: + 1 (407) 646-1566

e-mail: mfetscherin [at] rollins.edu

Visiting Scholar

Harvard University

Ash Institute - Asia Program
79 John F. Kennedy Street

Box 130
Cambridge, MA 02138
United States

fax: + 1 (617) 495-4948

e-mail: marc_fetscherin [at] ksg.harvard.edu

Education

2005/02 – 2005/08	Harvard University Post-Doc Cambridge, USA
2004/07 – 2004/12	University of California (UC) Berkeley Researcher Berkeley, USA
2002/03 – 2004/06	University of Bern Doctorate in Economics and Social Science (PhD) Bern, Switzerland
1998/10 – 1999/06	London School of Economics (LSE) Masters in Business Administration (MBA) London, UK
1995/10 – 1998/06	University of Lausanne - Hautes Etudes Commerciales (HEC) Master of Science in Management (MIM) Lausanne, Switzerland

Professional Experience & Employment

2005/08 - ongoing	Rollins College, Crummer Graduate School of Business, Department International Business & China Center Assistant Professor Winter Park, USA
2005/08 – ongoing	Consulting Projects IKEA, H&M, Swissbit, Swiss Spice, SunCountry Airlines, ...
2004/03 – 2007/12	Bonfort SA Chief Executive Officer (CEO) Bern, Switzerland
2005/03 – 2007/12	Heidimania GmbH Managing Partner Bern, Switzerland
2002/03 – 2004/06	University of Bern Research and Teaching Assistant Bern, Swizterland
1999/10 – 2001/10	McKinsey & Company Consultant Worldwide (e.g., India, Poland, UK, France, Netherland)
1998/03 – 1998/06	H&M (Hennes & Mauritz) Internship Lausanne, Switzerland
1997/07 – 1997/10	Novartis Internship Bern, Switzerland
1995/09 – 1997/11	Ecole Supérieure de Commerce La Neuveville Instructor La Neuveville, Switzerland

Other Executive Positions

VP College Relations of American Marketing Association, Central Florida Chapter (2005-07)

Board of Directors Bella Terra Condominium Association (2006-07)

Associated Expert - EU Project INDICARE (The Informed Dialogue about Consumer Acceptability of Rights Management Solutions in Europe) (2002-05)

Visiting Professor/Appointments

2007-2010	Harvard University Asia Programs Visiting Scholar Cambridge, USA
2008/2009	East China University of Science and Technology (ECUST) School of Business Visiting Professor Shanghai, China
2009	Xi'an Jiaotong University School of Management Visiting Professor Xian, China

Teaching

Courses Taught

- International Business

- Principles of Marketing

- Marketing Research

- Strategic Brand Management

- Management Consulting

- Managing the Digital Firm

- International Marketing

- Field Consulting Projects

- Introduction to Business Economics
- E-Procurement (part of OPESS)
- Seminar: Distributing, Sharing and Protecting Digital Content

Thesis supervised

(student projects)

- Determinants of Box Office Performance of Indian Movies

- Competitive Forces in the Chinese TV Industry

- Competitive Forces in the Chinese Beer Industry

- Consumer Brand Perception of Malaysian and Chinese TV's

- Consumer Brand Perception of Brazilian and Chinese Beer's

- The Effect of Country of Manufacturing onto Brand Perception

- Brand Premium of Luxury Goods and the Counterfeit Market:

A Look at Louis Vuitton Handbangs

- Universal Semiotic Appeals in Standardized International

Fragrance Advertising

- Estimating Brand Equity In the Context of The Global

Automotive Industry

- An Empirical Analysis of the Key Factors Influencing

Interational Students at Rollins College

- Digitale Musik im Internet: Legales vs. Illegales Angebot

- Ein Peer-to-Peer-basiertes Business-Modell für den digitalen

Vertrieb von Musik

- Digitale Content -Comparison of Business Model in the Print

Industry

- Auswirkungen von LAN-Parties auf die Internetpiraterie von

Kinofilmen

Editorial, Reviewer & Chair

Book Editor, China Rules: Globalization and Political Transformation, Palgrave Macmillan, 2009 (forthcoming).

Guest Editor Special Issue, Chinese Management Studies

Guest Editor Special Issue, Journal of Electronic Commerce Research

Reviewer for International Marketing Review

Reviewer for Journal of Marketing Theory and Practice

Reviewer for European Journal of Marketing

Reviewer for Journal of Marketing Management

Reviewer for Journal of Brand Management

Reviewer for AMA Marketing Educators' Conference

Reviewer for European Marketing Academy (EMAC)

Reviewer for Academy of International Business (AIB)

Reviewer for Journal of the Asia Pacific Economy

Reviewer for International Journal of Media Management

Reviewer for Electronic Markets

Reviewer for Journal of Electronic Commerce Research

Reviewer for International Journal of Technological Learning, Innovation and Development

Reviewer for Academy of E-Business

Book Chapter Reviewer, International Business, T., Cavusgil, G., Knight, J. Riesenberger, (Eds). Prentice Hall, 1st Edition, 2008 (ISBN 0131738607).

Book Chapter Reviewer, The Globalization of Chinese Enterprises, Ilan Alon and John R. McIntyre (Eds). Palgrave Macmillan, 1st Edition, 2007 (ISBN 0230515622)

Program Chair and Reviewer, The Globalization of Chinese Enterprises: Transformational Politics, Business Strategies, and Future Paths, Cambridge, USA, October 9-10, 2008.

Session Chair, Pedagogy Session, AMA Winter Marketing Educators' Conference, Tampa, USA, February 20-23, 2009.

Membership

Member of Academy of International Business (AIB)

Member of American Marketing Association (AMA)

Member of American Management Association

Member of Academy of Marketing

Member of Academy of Marketing Science

Member of Euro-Asia Management Studies Association

Member of Deutscher Hochschulverband

Member of Harvard Alumni Association

Member of UC Berkley Alumni Association

Member of McKinsey Alumni Association

Member of London School of Economics Alumni Association

Member of Graduate HEC Lausanne Association

Scholarship, Grants & Awards

2008-10	Alexander von Humboldt Stiftung (TransCoop Program) Joint Project Harvard - Rollins College- Potsdam University, USD 90,000
2008	Hugh F. McKean Award, Distinguished Teacher Award (college wide, voted by all senior students)
2008	Petters International Award, USD 3,000
2007	Arthur Vining Davis Fellowship Award (college wide, voted by all faculty)
2007	International Grant
2007	International Business Professor of the Year 2007 Award (major, voted by INB senior students)
2007	Outstanding Paper Award at the 7th Annual Conference of the International Academy of E-Business, April 5-8, 2007 Vancouver, Canada
2006	Petters International Award, USD 3,000
2006	Honorable International Business Professor Award (major, voted by INB senior students)
2006	The Eight Annual OCSA Professor Appreciation Award for the "Most Challenging Professor" at Rollins College (college wide, voted by all students)
2006	Outstanding Paper Award at the 6th Annual Conference of the International Academy of E-Business, March 23-26, 2006 Orlando, USA
2005	Harvard University Funded by the Jaggen-Poehn Stiftung, USD 15,000
2005	Ph.D. University Bern Magna Cum Laude
2004	University of California (UC) Berkeley Funded by the Swiss National Fund, USD 18,000
1999	Master in Business Administration, London School of Economics Magna Cum Laude
1998	Master in Management, University of Lausanne (in French) Magna Cum Laude
1995	Business Degree, Ecole Supérieure de Commerce Neuchâtel (in French) Magna Cum Laude, ranked fifth of all students
1993	Ecole Supérieure de Commerce La Neuveville (in French) Magna Cum Laude, ranked first of all students

Languages

German	Mother tongue
French	Fluent
English	Fluent
Spanish	Good
Russian	Basic
Chinese	Beginner

Books / Book Chapters

Alon, I., Chang, J., Fetscherin, M., Latteman, C., McIntyre, J., (Ed.) China Rules: Globalization and Political Transformation 2009, Palgrave Macmillan, (forthcoming).

Fetscherin, M., Various biographical entries, in New Chinese Economy: A Dictionary of People, Issues and Events, W. Zhang and I. Alon (Eds), Edward Elgar Publishing, 2009, P. x-x (forthcoming).

Fetscherin, M., Thakre, A., Suri, V., Sharma, G., Seth, N., Evalueserve Inc.: Establishing a Knowledge Outsoursing and Service Marketing Company, in Global Marketing Management, W, Keegan and I. Alon, (Eds), Prentice Hall, 8th Edition, 2009, P. x-x, (forthcoming).

Marc Fetscherin, A P2P Based Secure Digital Music Distribution Channel: The Next Generation, in Intelligent Music Information Systems: Tools and Methodologies. Jialie Shen, John Shepherd, Bin Cui, Ling Liu (Eds). Hershey, PA: Idea Group Inc., 2007, P. x-x, (ISBN 1599046636).

Fetscherin, M., Thakre, A., Suri, V., Sharma, G., Seth, N., Case: Managing Global Marketing Research, in International Marketing, Czinkota, M., Ronkainen, I. (Eds), Thompson Learning, 8th Edition, 2007, P. 313-315, (ISBN 0324317026).

Fetscherin, M., Sardy, M., China shifts into gear in the Global Auto Market. in The Globalizatioin of Chinese Enterprises. Ilan Alon, John McIntyre, (Eds). Palgrave MacMillan, 2007, P. 181-193, (ISBN 0230515622).

Fetscherin, M., Evaluating consumer acceptance for protected digital content in: Günnewig, D., Becker, E., Buhse, W. and Rump, N. (Ed.), Digital Rights Management - Technological, Economic, Legal and Political Aspects, Berlin et al.: Springer, 2003, P. 301-320 (ISBN 3540404651).

Journal Articles

Fetscherin, M., Tonar, M., Visual Puffery in Advertising, International Journal of Market Research (2009), Vol. xxx, P. x-x (ISSN 1470-7853) (forthcoming).

Fetscherin, M., Ilan, A., Johnson, J., Assessing the Export Competitiveness of Chinese Industries, Asian Business & Management (2009), Vol. xxx, P. x-x (ISSN 14724782) (forthcoming).

Fetscherin, M., Importance of Cultural and Risk Aspects In music piracy: A Cross-National Comparison Among University Students, Journal of Electronic Commerce Research (2009), Vol. xxx, P. x-x (ISSN 19389027) (forthcoming).

Fetscherin, M., Toncar, M., Valuating Brand Equity and Product Related Attributes in the Context of the German Automobile Market, Journal of Brand Management (2009), Vol. xxx, P. x-x (ISSN 1350231X) (forthcoming).

Fetscherin, M., Lattemann, C., User Acceptance of Virtual Worlds, Journal of Electronic Commerce Research (2008), Vol. 9 (3), P. 231-242 (ISSN 19389027).

Powers, N., Fetscherin, M., Measuring the Joint Effect of Country Image and Brand Perception in Consumer Evaluations of Televisions, The Business Review, Cambridge (2008), Vol. 9 (2), P. 145-153 (ISSN 15535827).

Fetscherin, M., Lattemann, C., Lang, G., Virtual Worlds Research: A Conceptual Primer, Journal of Electronic Commerce Research (2008), Vol. 9 (3), P. 192-194 (ISSN 19389027).

Fetscherin, M., Sardy, M., Chinese Brands: Build or Buy Considerations, in: International Journal of Chinese Culture and Management (2008), Vol. 1 (4), P. 418-438, (ISSN 17521270).

Lang, G., Fetscherin, M., Lattemann, C., Using Virtual Worlds to Develop New Products, in: E-Business Review (2008), Vol. VIII, P. 51-60, (ISSN 15507793)

Alon, I., Fetscherin, M., Sardy, M., Geely Motors Case: The Internationalization of a Chinese Automotive Firm, in: International Journal of Chinese Culture and Management (2008), Vol. 1 (4), P. 489-498, (ISSN 17521270).

Lattemann, C. Fetscherin, M., Lang, G., Kundenintegration zur Produktentwicklung in Virtuelle Welten - Eine Bestandsaufnahme in Second Life, in: HMD – Praxis der Wirtschaftsinformatik, (2008), Heft Nr. 261, P. 51-60, (ISSN 14363011).

Toncar, M., Fetscherin, M., U.S. Consumer Perceptions of Automobiles from Emerging Markets, in Journal of International Business and Economics (2007), Vol. 6, P. 162-167, (ISSN 1544-8037).

Lattemann, C., Kupke, S., Stieglitz, S., Fetscherin, M., How to Govern
Virtual Corporations, in: Journal of E-Business (2007), Vol. VII, P. 53 - 64 (ISSN 1542-0846).

Fetscherin, M., A Model on Consumer Behavior and the Demand for Secured digital content, in: Journal of E-Business (2006), Vol. V (2) – Vol. VI (1), P. 53-59, (ISSN 15420846).

Fetscherin, M., Digital Rights Management: What the Consumer wants, in: The International Journal of Asset Management (2006), Vol. 2 (3/4), P. 143-149, (ISSN 14708272).

Vlietstra, C., Fetscherin, M., Digital Music: Key Factors Determining the Download Price in: E-Business Review (2005), Vol. V., P. 99-101 (ISSN 15507793).*

Fetscherin, M., Movie Piracy on File-Sharing Systems: The KaZaA Case, in: Journal of Telematics and Informatics (2005), Vol. 22 (1&2), P. 57-70, (ISSN 07365853).

Fetscherin, M., Günnewig, D., Engelberger, R., Für Sie gesurft: Internetquellen zu Digital Rights Management in: Wirtschaftsinformatik (2005), 47 (2), P. 141-147, (ISSN 09376429).

Knolmayer, G., Fetscherin, M., Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry, in: International Journal on Media Management (2004), Vol. 6 (1&2) , P. 4-11, (ISSN 14241277).

Fetscherin, M., Present State and Emerging Scenarios of Digital Rights Management Systems, in: International Journal on Media Management (2002), Vol. 4 (3), P. 164-171, (ISSN 14241277).

Conference Proceedings & Presentations

Galvez, D., Fetscherin, M., Measuring the Effect of Country of Origins on Consumer’s Brand Perception: An Explorative Study of Chinese and Brazilian Beer, Conference Proceeding of the AMA Winter Marketing Educators' Conference, Tampa, USA, February 20-23, 2009.

Fetscherin, M., Lattemann, C., Schneider, Alon, I., Corporate Social Responsibility of Chinese Companies: An Analysis of Corporate Communication, Research Symposium on Corporate Governance in China and India, Virginia, USA, October 24-25, 2008.

Lattemann, C., Fetscherin, M., Schneider, A-M., Alon, I., Chinas Interpretation of Corporate Social Responsibility, 3rd International CSR-Conference "Corporate Responsibility and Governance", Berlin, Germany, October 8-10, 2008.

Fetscherin, M., Alon, I., Johnson, J., M., Measuring The Global Competitiveness of the Automotive Manufacturing Industry, Academy of International Business (AIB) Annual Meetings, Conference Proceeding, Milan, Italy, June 30-July 3, 2008.

Lang, G., Fetscherin, M., Lattemann, C., Using virtual Worlds to Develop New Products, 8th Annual Conference, International Academy of E-Business, San Francisco, USA, March 20-23, 2008.

Lang, G., Fetscherin, M., Lattemann, C., Virtual Customer Integration in New Product Development - First Insights from Second Life, International Conference on Reality Shift in Media, Bern, Switzerland, February 2-6, 2008.

Fetscherin, M., Alon, I., Measuring Global Industry Competitiveness Using the Specialization-Growth Matrix: The Case of China, Euro-Asia Management Studies Association (EAMSA) Annual Conference about The Rise of the Asian Multinational Firm: Implications for Management, Competition and Cooperation, Leeds, UK, November 29-30, 2007.

Fetscherin, M., Lattemann, C., Motives and Willingness to Pay for Digital Music, Third International Conference on Automated Production of Cross Media Content for Multi-channel Distribution (AXMEDIS 2007), Barcelona, Spain, November 28-30, 2007, P. 189-196.

Toncar, M., Fetscherin, M., U.S. Consumer perceptions of automobiles from emerging markets, International Academy of Business and Economics (IABE) 2007 Annual Conference, Las Vegas, USA, October 14-17, 2007, P. 162-167, (ISSN 155448037).

M., Zelina, M., Fetscherin M., Estimating Brand Equity in the Context of the Global Automotive Industry, Academy of Marketing (AM2007) Conference, Surrey, UK, July 3-6, 2007, (ISBN 1872058094).*

Whitemore, S., Fetscherin, M., The Poetry of Fashion: Universal Semiotic Appeals in Standardized International Fragrance Advertising. INFORMS Marketing Science Conference, Singapore, Singapore, June 28-30, 2007.*

Fetscherin, M., Toncar, M., Consumer Perceptions of Imported Automobiles: Challenges for China and Indian Automotive Manufacturers, in: Philippe Beraud and Jean-Louis Perrault (Ed.), Proceeding of the Third Annual Conference on Global Asian Perspectives, Paris, France, June 7-8, 2007, P. 23.

Fetscherin, M., Sardy, M., Globalization of the Chinese and India’s Automotive Industry: Who is the Next Global Player? in: Philippe Beraud and Jean-Louis Perrault (Ed.), Proceeding of the Third Annual Conference on Global Asian Perspectives, Paris, France, June 7-8, 2007, P. 22.

Lattemann, C., Kupke, S., Stieglitz, S., Fetscherin, M., How to Govern Virtual Corporations. 7th Annual Conference, International Academy of E-Business, Vancouver, Canada, April 5-8, 2007, P. 137-141.

Powers, N., Fetscherin, M., Brand Premium of Luxury Goods and the Counterfeit Market: The Case of Louis Vuitton Handbags. Undergraduate Research Conference on Global Enterprise, March 24, Indiana, USA.*

Fetscherin, M., Economics of Online Music and Consumer Behavior, The 8th International Conference on Electronic Commerce (ICEC) , Fredericton, New Brunswick, Canada, August 14-16, 2006. P. 599-604, (ISBN 1595933921).

Fetscherin, M., Consumer behavior for digital content - Implication of Digital Rights Management. 6th Annual Conference, International Academy of E-Business Orlando, Florida, U.S.A. , March 23-26, 2006. P. 50-55.

Fetscherin, M., Kaskiris, C., Wallenberg, F., Gaming or Sharing at LAN-Parties: What is going on? in: Paolo Nesi and Kia Ng and Jaime Delgado (Ed.), Proceedings of the First International Conference On Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS), Florence: IEEE Computer Society Press, November 30 - December 2, 2005, P. 179-186, (ISBN 076952348).

Vlietstra, C., Fetscherin, M., Digital Music: Key Factors Determining the Download Price, in Proceedings of the 5th Annual Conference, International Academy of E-Business, San Francisco, California, March 24-27, 2005.*

Zaugg, S., Fetscherin, M., Music Piracy on Peer-to-Peer Networks, in: Yuan Soe-Tsyr and Liu Jiming (Ed.), Proceedings of the IEEE International Conference on e-Technology, e-Commerce, and e-Service (IEEE 2004), Taipei: IEEE Computer Society Press, March 2004, P. 431-440, (ISBN 0769520731).*

Newspaper Articles

Knolmayer, G., Fetscherin, M., Gegenschlag der Musik und Filmindustrie: Mit technischen Mittlen gegen Piraten, in Neue Zürcher Zeitung (NZZ), 23. Januar 2004.

Knolmayer, G., Fetscherin, M., Digitale Piraten in Peer-to-Peer-Netzwerken: Was leisten Kazaa und Co. wirklich?, in Neue Zürcher Zeitung (NZZ), 21. November 2003.

Presentations / Session Chair

Fetscherin, M., An Industry Export Policy Framework: An Application to China and Japan. Invited speaker Harvard University, Harvard Kennedy School, Cambridge, USA, September 11, 2008.

Fetscherin, M., Measuring The Global Competitiveness of the Automotive Manufacturing Industry, Fifth Annual Journal of International Business Studies (JIBS) Paper Development Workshop (PDW), Milan, Italy, June 30-July 3, 2008.

Powers, N., Fetscherin, M., Measuring the Joint Effect of Country Image and Brand Perception in Consumer Evaluations of Televisions, The Global Management & Information Technology Research Conference, New York, USA, 21 - 24 May, 2008.

Fetscherin, M., Sardy, M., Branding or Buying? China's cross-boarder M&A in the 21st Century. Invited speaker Harvard University, Kennedy School of Government, Cambridge, USA, March 15, 2007.

Fetscherin, M., Sardy, M., The Globalization of Chinese Brands. The Globalization of Chinese Enterprises: The Advent of a New Age Multinational Enterprise, Orlando, USA, November 30-December 1, 2006.

Fetscherin, M., Sardy, M., The Chinese Automotive Industry is Driving West. The Globalization of Chinese Enterprises: The Advent of a New Age Multinational Enterprise, Orlando, USA, November 30-December 1, 2006.

Fetscherin, M., Implications of DRM on the Consumer Behavior and the Demand for Digital Content, Jupitermedia's DRM Strategies Conference, New York, July 27-28, 2005.

Fetscherin, M., Legales vs. illegales Digitales Musikangebot, Invited speaker at Praxisorientiertes Musik-Symposium, organized by Schweizerische Vereinigung der Musikverleger SVMV, Führigen, May 14, 2004.

Fetscherin, M., Movie Piracy on Peer-to-Peer Networks; 8th Annual CTI Conference - Copyright and software patents, Copenhagen, December 5, 2003.

Fetscherin, M., A model for a better understanding of the consumer acceptance of protection technologies. Vortrag am 2. Thüringer Medienseminar der FKTG: Rechte Digitaler Medien - Intellectual Properties & Content Management, Erfurt, May 2003.

Other Publications & Presentations

Fetscherin, M., Digital Rights Management, in Multimedia Communication Security: Recent Advances, S. Lian (Eds), Nova Science Publishers, 2008, P. x-x, (forthcoming).

Fetscherin, M., Lattemann, C. User Acceptance of Virtual Worlds, An Explorative Study about Second life (Report), 2007.

Fetscherin, M., Lattemann, C., Costs and Benefits of a Virtual Campus, 3rd International Second Life Community Convention (SLCC), Chicago, USA, August 24 - 26, 2007.

Fetscherin, M., Lattemann, C., Consumer Behavior and Acceptance of Second Life as an Emerging Social Network, 3rd International Second Life Community Convention (SLCC), Chicago, USA, August 24 - 26, 2007.

Fetscherin, M., Lattemann, C., Second Life, Need for a Virtual Campus, Rollins College, Crummer Graduate School of Business, April 2nd, 2007.

Fetscherin, M., Session Chair: Mobile Commerce Environments at the 8th International Conference on Electronic Commerce, Fredericton, New Brunswick, Canada, August 14-16, 2006.

Fetscherin, M., Panelist at the FutureTech Conference 2006: Bridging the Gap: The Always Connected World. Ross School of Business at the University of Michigan, January 26-27, 2006.

Bernier, M-P., Fetscherin, M., An Empirical Analysis of the Key Factors Influencing Interational Students at Rollins College, 2006.*

Fetscherin, M., Implications of Digital Rights Management on the Demand for Digital Content, Premium Edition, dissertation.de, 2006, (ISBN-3866241542).

Fetscherin, M., Technische Einführung und Anwendungsbeispiele von DRM-Systemen, Tagung für Informatik und Recht, Bern, October 25, 2005.

Fetscherin, M., Consumer Acceptance of Digital Rights Management Systems, in: INDICARE Monitor (2005), Vol. 2 (3), P. 19-22, 2005, (ISSN 1614287).

Fetscherin, M., Status Quo and Strategic Drivers of DRM: in K. Shyam Sunder (Ed.), Digital Rights Management- Concepts and Applications, Le Mag Books, Le Magnus University, 2005, P. 44-63, (ISBN 8189333062).

Fetscherin, M., Digital Rights Management: Case Study of the Music Industry: in K. Shyam Sunder (Ed.), Digital Rights Management- Concepts and Applications, Le Mag Books, Le Magnus University, 2005, P. 155-174, (ISBN 8189333062).

Fetscherin, M., DRM - eine erste Problemskizze, Jusletter 7. November, 2005, (ISSN 14247410).

Fetscherin, M., Internet Piraterie: Wie werden Piraten aufgespürt und verfolgt? in: BeWL Zeitschrift der Universität Bern (2004), Vol. 1 (2), Dezember, P. 30-32.

Reinke, A., Fetscherin, M., Ein Peer-to-Peer-basiertes Geschäftsmodell für den digitalen Vertrieb von Musik, Arbeitsbericht Nr. 158 des Instituts für Wirtschaftsinformatik der Universität Bern, Bern 2004.*

Fetscherin, M., DRM and music: How do rights affect the download price? in: INDICARE Monitor (2004), Vol. 1 (5), 29 October, (ISSN 1614287).

Fetscherin, M., Stakeholders in the Digital Music Industry, Presentation at the 15th European Regional Conference of the International Telecommunications Society (ITS) in association with the 31th EARIE Conference, Berlin, September 6, 2004.

Fetscherin, M., Stakeholders in Digital Rights Management: The case of music industry, in the INDICARE Monitor (2004), Vol. 1 (2), 30 July, (ISSN 1614287).

Zenklusen, I., Fetscherin, M., Möglichkeiten und Grenzen einer Zertifizierung nach BS 7799-2 für die digitale Archivierung von Geschäftsunterlangen, Arbeitsbericht Nr. 155 des Instituts für Wirtschaftsinformatik der Universität Bern, Bern 2004.*

Fetscherin, M., Digital Rights Management Systeme: Stand der Technik. Invited speaker at Schweizer Forum für Kommunikationsrecht, Zürich, January 21, 2004.

Schmid, M., Fetscherin, M., Current usage of Digital Rights Management Systems in the Music, Film, and Print Industry - An Empirical Investigation, in: Norman Sadeh (Ed.), Proceedings of the Fifth International Conference on Electronic Commerce (ICEC), Pittsburgh: ACM SIG Proceedings, October 2003, P. 316-325, (ISBN 1581137885).*

Schmid, M., Fetscherin, M., The Application of Digital Rights Management Systems in the Music Industry - An Empirical Investigation, in: Ng, K., Busch, C., Nesi, P. (Ed.), Proceedings of the Third International Conference on WEB Delivering of Music (WEDELMUSIC), Leeds: IEEE Computer Society, September 2003, P. 115-121, (ISBN 0769519350).*

Fetscherin, M., Intellectual Property Rights: Potential of Digital Rights Management for Digital Content, Presentation at the 14th European Regional Conference of the International Telecommunications Society (ITS) in association with the 30th EARIE Conference, Helsinki School of Economics, Helsinki, August 23, 2003.

Schmid, M., Fetscherin, M., Comparative Study of Digital Rights Management Systems for Music and Text Files, in: Olli Pitkänen (Ed.), Proceedings of the First International Mobile IPR Workshop: Rights Management of Information Products on the Mobile Internet, Helsinki: IEEE Computer Society, August 2003, P. 79-86, (ISBN 951226675).*

Fetscherin, M., Digital Rights Management - Schutz und Verwertung digitaler Inhalte in und ausserhalb von Unternehmen. Key-Note am 1. Media Asset Management (MAM) Knowledge-Seminar, Zürich, May 8, 2003.

Fetscherin, M., Müller, J., Copyright and the Internet, One day Compact Seminar at the College of Europe, Warsaw, April 12, 2003.

* Joint student research paper