c u r r i c u l u m  v i t a e

 

Dr. Marc Fetscherin
   

Assistant Professor

Rollins College

Crummer Graduate School of Business 

Dep. of International Business & China Center

1000 Holt Avenue

Winter Park, FL 32789

United States

phone: + 1 (407) 691-1759

fax: + 1 (407) 646-1566

e-mail: mfetscherin [at] rollins.edu

Visiting Scholar

Harvard University

Ash Institute - Asia Program
79 John F. Kennedy Street

Suite 520

Cambridge, MA 02138
United States

phone: + 1 (617) 495-5574

fax: + 1 (617) 495-4948

e-mail: marc_fetscherin [at] hks.harvard.edu

 

Education

2005/02 – 2005/08

Harvard University
Post-Doc

Cambridge, USA

2004/07 – 2004/12

University of California (UC) Berkeley
Visiting Researcher

Berkeley, USA

2002/03 – 2004/06

University of Bern
Ph.D.
Bern, Switzerland

1998/10 – 1999/06

London School of Economics (LSE)
Masters in Business Studies (MBS)
London, UK

1995/10 – 1998/06

University of Lausanne - Hautes Etudes Commerciales (HEC)
Master of Science in Management (MIM)
Lausanne, Switzerland

 

Visiting Professor & Appointments

2007 - ongoing

Harvard University
Visiting Scholar
A
sia Programs
Cambridge, USA

2008 - ongoing

East China University of Science and Technology (ECUST)
Visiting Professor
School of Business
Shanghai, China

2009

Copenhagen Business School
Visting Professor

Copenhagen, Denmark

2009 - ongoing

University of Fribourg
Lecturer and Research Fellow
Center of Competitiveness
Fribourg, Switzerland

Professional Experience & Employment

2005/08 - ongoing

Rollins College, Crummer Graduate School of Business, Department International Business & China Center
Assistant Professor

Winter Park, USA

2005/08 – ongoing

Consulting Projects

IKEA, H&M, Swissbit, Swiss Spice, SunCountry Airlines, ...

2005/03 – 2007/12 Heidimania GmbH
Managing Partner

Bern, Switzerland

2004/03 – 2007/12

Bonfort SA
Chief Executive Officer (CEO)

Bern, Switzerland

2002/03 – 2004/06

University of Bern
Research and Teaching Assistant, Ph.D. student
Bern, Switzerland

1999/10 – 2001/10

McKinsey & Company
Consultant
Worldwide (e.g., India, Poland, UK, France, Netherlands)

1998/03 – 1998/06

H&M (Hennes & Mauritz)
Intern
Lausanne, Switzerland

1997/07 – 1997/10

Novartis
Intern
Bern, Switzerland

1995/09 – 1997/11

Ecole Supérieure de Commerce La Neuveville
Instructor
La Neuveville, Switzerland

 

Other Executive Positions

  • Board of Directors Bella Terra Condominium Association (2006-07)
  • Associated Expert - EU Project INDICARE (The Informed Dialogue about Consumer Acceptability of Rights Management Solutions in Europe) (2002-05)

Teaching

Courses Taught

- International Business

- Principles of Marketing

- International Marketing

- Marketing Research

- Strategic Brand Management

- Competitiveness (with Philippe Gugler & Michael Porter)

- Management Consulting

- Managing the Digital Firm

Service to Academic Community

Editorial Board Membership & Guest Editor
Reviewer Journal
Reviewer Conferences
Reviewer Books or Book Chapter
  • International Business, T., Cavusgil, G., Knight, J. Riesenberger, (Eds). Prentice Hall, 1st Edition, 2008 (ISBN 0131738607)
Conference Organizer
  • Organizer, China Goes Global Confernece, Harvard University, Cambridge, MA, October 6-8, 2010. (with I. Alon, J. Chang, J. McIntyre, C. Lattemann)
  • Organizer, China Goes Global Confernece, Harvard University, Cambridge, MA, September 30 - October 2, 2009.  (with I. Alon, J. Chang, J. McIntyre, C. Lattemann)
  • Organizer, China Goes Global Confernece, Harvard University, Cambridge, MA, 8-10 October, 2008. (with I. Alon, J. Chang, J. McIntyre, C. Lattemann)
Program or Session Chair

 

Associations & Alumni

 
Grants, Scholarship & Awards 

Grants & Scholarship
2010-12

Swiss National Science Foundation, joint research project - University of Fribourg -Rollins College, $200K

2010 Individual Development Grant $4K
2009 Cornell Research Grant, $3K
2008-10

Alexander von Humboldt Stiftung, joint research project Harvard - Rollins College- Potsdam University, $90K

2008 President's International Grant, $3K
2006 Petters International Grant, $3K
2005 Jaggen-Poehn Stiftung, funded Post-Doc at Harvard University, $15K

2004

Swiss National Science Foundation, funded Ph.D. Research, University of California (UC) Berkeley, $18K

Awards
2009 Beta Gamma Sigma
2008 Hugh F. McKean Award, Distinguished Teacher Award (college wide, voted by all senior students)
2007 Arthur Vining Davis Fellowship Award (college wide, voted by all faculty)
2007 International Business Professor of the Year 2007 Award (major, voted by INB senior students)
2007

Outstanding Paper Award at the 7th Annual Conference of the International Academy of E-Business, April 5-8, 2007 Vancouver, Canada

2006 Honorable International Business Professor Award (major, voted by INB senior students)
2006

The Eight Annual OCSA Professor Appreciation Award for the
"Most Challenging Professor" at Rollins College (college wide, voted by all students)

2006

Outstanding Paper Award at the 6th Annual Conference of the International Academy of E-Business, March 23-26, 2006 Orlando, USA

2005

Magna Cum Laude, Ph.D., University Bern, Switzerland

1999

Magna Cum Laude, Master in Business Administration, London School of Economics, UK

1998

Magna Cum Laude, Master in Management, University of Lausanne, Switzerland

1995

Magna Cum Laude, ranked fifth of all students, business degree, Ecole Supérieure de Commerce Neuchâtel, Switzerland

1993

Magna Cum Laude, ranked first of all students, Ecole Supérieure de Commerce La Neuveville, Switzerland

Languages

German

Mother tongue

French

Fluent

English

Fluent

Spanish

Good

Russian

Basic

Chinese

Beginner

 

Books

Fetscherin, M., Fournier, S., Melewar, T.C., Breazeale, M. (2011), Consumer Brand Relationship: Theories, Types and Processes, Taylor and Francis, Foreword: Kevin L. Keller, (forthcoming).

Alon, I., Fetscherin, M., Gugler, P. (2011), Chinese International Investments, Palgrave Macmillan, P. x-x, Foreword: Peter Buckley, (forthcoming).

Alon, I., Chang, J., Fetscherin, M., Lattemann, C., McIntyre, J., (2009), China Rules: Globalization and Political Transformation, Palgrave Macmillan, P. 291 pages. Foreword: Tarun Khanna.

 
Book Chapters

Fetscherin, M., Marmier, P. (2010), Public Private Partnership to foster Science, Higher Education and Innovation: The Case of Switzerland with swissnex Boston, in International Place Branding Yearbook, R. Groves and F. Go (Eds), Palgrave Macmillan, P. x-x (forthcoming).*

Fetscherin, M., Beutelmueller, P. (2010), Price Wars in the Chinese TV Manufacturing Industry: The Case Study of Hisense, in Global Marketing, 1nd Edition, I. Alon and E. Jaffe, (Eds), McGraw-Hill/Irwin, P. x-x (forthcoming).*

Fetscherin, M., Beutelmueller, P. (2010), The competitiveness of Chinese TV Manufacturing Industry, in Handbook of Contemporary Marketing, C. Wang (Ed), Nova Science Publishers, P. x-x (forthcoming).*

Fetscherin, M., (2010), Various entries, in A Guide to Top 100 Companies in China, W. Zhang and I. Alon (Eds), World Scientific, P. x-x (forthcoming).

Fetscherin, M., Beutelmueller, P. (2010), Marketing Strategy of a Chinese TV Manufacturer: The Case of Chonghong, in Strategic Marketing: Creating Competitive Advantage, 2nd Edition, D. West and J. Ford (Eds), Oxford Univeristy Press, P. 557-567.*

Fetscherin, M., (2009), Various entries, in New Chinese Economy: A Dictionary of People, Issues and Events, W. Zhang and I. Alon (Eds), Edward Elgar Publishing.

Fetscherin, M., Thakre, A., Suri, V., Sharma, G., Seth, N., (2007), Managing Global Marketing Research, in International Marketing, M. Czinkota and I. Ronkainen (Eds), Thompson Learning, 8th Edition, 2007, P. 313-315.
Fetscherin, M., Sardy, M., (2007), China shifts into gear in the Global Auto Market. in The Globalization of Chinese Enterprises, I. Alon and J. McIntyre, (Eds), Palgrave Macmillan, P. 181-193.
Fetscherin, M., (2003), Evaluating consumer acceptance for protected digital content in Digital Rights Management - Technological, Economic, Legal and Political Aspects, D. Günnewig, E. Becker, W. Buhse, and N. Rump (Eds), Berlin et al.: Springer, 2003, P. 301-320.
 
Book Reviews

Fetscherin, M. (2010), How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding, International Marketing Review, Vol. 27, No. 4, P. 480-483. ISI/Impact Factor: 1.164.

Fetscherin, M. (2009), Nation Branding, Journal of Marketing, Vol. 73(2), (May), Online. ISI/Impact Factor 3.598.

 
Journal Articles
Fetscherin, M., Usunier, J-C., (2010), Corporate Branding: An Interdisciplinary Literature Review, European Journal of Marketing, Vol. xxx, P. x-x (forthcoming). ISI/Impact Factor: 0.712.

Li, S., Fetscherin, M., Alon, I., Lattemann, C., and Yeh, K. (2010), Corporate Social Responsibility in Emerging Markets - The Importance of the Governance Environment, Management International Review, Vol. xxx, P. x-x (forthcoming). ISI/Impact Factor: tbd.

Toncar, M., Fetscherin, M. (2010), A Study of Visual Puffery in Fragrance Advertising Is the message sent stronger than the actual scent?, European Journal of Marketing, Vol. xxx, P. x-x (forthcoming). ISI/Impact Factor: 0.712.
Fetscherin, M. (2010), The Main Determinants of Bollywood Movie Box Office Sales, Journal of Global Marketing , Vol. xxx, P. x-x (forthcoming).
Alon, I., Fetscherin, M., Johnson, J.P. (2010), An Integrated Framework for Export Competitiveness: Evidence from the Global Alcoholic Beverages Industry, European Journal of International Management, Vol. xxx, P. x-x (forthcoming). ISI/Impact Factor: tbd
Fetscherin, M., Alon, I., Johnson, J.P. (2010), Global Export Competitiveness of Chinese Industries, Asian Business & Management, Vol. xxx, P. x-x (forthcoming). ISI/Impact Factor: tbd.
Fetscherin, M., Pillania, R., (2010), Export Competitiveness Patterns in Indian Industries, Competitiveness Review, Vol. xxx, P. x-x (forthcoming).

Fetscherin, M. (2010), The Determinants and Measurement of a Country Brand: The Country Brand Strength Index, International Marketing Review, Vol. 27, No. 4, P. 466-479. ISI/Impact Factor: 1.164.

Fetscherin, M., Voss, H., Gugler, P. (2010), 30 Years of Foreign Direct Investment to China: An Interdisciplinary Literature Review, International Business Review, Vol. 16, P. 235–246. ISI/Impact Factor: 1.200.
Fetscherin, M., Toncar, M. (2010), The effects of the country of brand and the country of manufacturing of automobiles: An Experimental Study of U.S. Consumers’ Brand Personality Perceptions, International Marketing Review, Vol. 27(2), P. 164-178. ISI/Impact Factor: 1.164.
Fetscherin, M., Marmier, P. (2010), Switzerland’s Nation Branding Initiative to Foster Science and Technology, Higher Education, and Innovation, Journal of Place Branding and Public Diplomacy, Vol. 6, P. 58-67.
Alon, I., Lattemann, C., Fetscherin, M., Li, S., and Schneider, A-M. (2010), Usage of Public Corporate Communications of Social Responsibility within Brazil, Russia, India and China, International Journal of Emerging Markets, Vol. 5(1), P. 6-22.
Fetscherin, M., Toncar, M. (2009), Valuating Brand Equity and Product Related Attributes in the Context of the German Automobile Market, Journal of Brand Management, Vol. 17(2), 134-145.
Fetscherin, M., Toncar, M. (2009), Country of origin effect on the U.S. consumers’ brand perception of automobiles from China and India, Multinational Business Review, Vol. 17(2), P. 115-131.

Lattemann, C., Fetscherin, M., Li, S., Alon, I., and Schneider, A-M. (2009), CSR Communication Intensity of Chinese and Indian Multinational Companies, Corporate Governance: An International Review, (2009), Vol. 17(4), 426-442. ISI/Impact Factor 1.094.

Pillania, R., Fetscherin, M. (2009), The State of Research on Multinationals and Emerging Markets, Multinational Business Review, Vol. 17(2), P. 5-15.
Alon, I., Chang, J., Fetscherin, M., Lattemann, C., McIntyre, J. (2009), Globalization with Chinese Characteristics, Chinese Management Studies, Vol. 3(1), P. 8-10.
Fetscherin, M. (2009), Importance of Cultural and Risk Aspects In music piracy: A Cross-National Comparison Among University Students, Journal of Electronic Commerce Research, Vol. 10(1), P. 42-55.
Fetscherin, M., Tonar, M. (2009), Viewpoint: Visual Puffery in Advertising, International Journal of Market Research, Vol. 51(2), P. 147-148. ISI/Impact Factor: 0.394.
Alon, I., Fetscherin, M., Sardy, M. (2008), Geely Motors Case: The Internationalization of a Chinese Automotive Firm, in: International Journal of Chinese Culture and Management, Vol. 1 (4), P. 489-498.
Fetscherin, M., Sardy, M. (2008), Chinese Brands: Build or Buy Considerations, in: International Journal of Chinese Culture and Management, Vol. 1(4), P. 418-438.
Fetscherin, M., Lattemann, C. (2008), User Acceptance of Virtual Worlds, Journal of Electronic Commerce Research, Vol. 9(3), P. 231-242.
Powers, N., Fetscherin, M. (2008), Measuring the Joint Effect of Country Image and Brand Perception in Consumer Evaluations of Televisions, The Business Review, Cambridge, Vol. 9(2), P. 145-153.
Fetscherin, M., Lattemann, C., Lang, G. (2008), Virtual Worlds Research: A Conceptual Primer, Journal of Electronic Commerce Research, Vol. 9(3), P. 192-194.
Lang, G., Fetscherin, M., Lattemann, C. (2008), Using Virtual Worlds to Develop New Products, E-Business Review, Vol. VIII, P. 51-60.*

Lattemann, C. Fetscherin, M., Lang, G. (2008), Kundenintegration zur Produktentwicklung in Virtuelle Welten - Eine Bestandsaufnahme in Second Life, in: HMD – Praxis der Wirtschaftsinformatik, No. 261, P. 51-60.*

Toncar, M., Fetscherin, M. (2007), U.S. Consumer Perceptions of Automobiles from Emerging Markets, Journal of International Business and Economics, Vol. 7(3), P. 162-167.

Lattemann, C., Kupke, S., Stieglitz, S., Fetscherin, M. (2007), How to Govern
Virtual Corporations, Journal of E-Business Vol. VII, P. 53 - 64.

Fetscherin, M. (2006), A Model on Consumer Behavior and the Demand for Secured digital content, Journal of E-Business, Vol. V(2) – VI(1), P. 53-59.      
Fetscherin, M. (2006), Digital Rights Management: What the Consumer wants, Journal of Digital Asset Management, Vol. 2(3/4), P. 143-149.
Vlietstra, C., Fetscherin, M. (2005), Digital Music: Key Factors Determining the Download Price in: E-Business Review, Vol. V., P. 99-101.*

Fetscherin, M. (2005), Movie Piracy on File-Sharing Systems: The KaZaA Case, Journal of Telematics and Informatics, Vol. 22(1&2), P. 57-70.

Fetscherin, M., Günnewig, D., Engelberger, R. (2005), Für Sie gesurft: Internetquellen zu Digital Rights Management, Wirtschaftsinformatik, 47(2), P. 141-147. ISI/Impact Factor: 0.541
Knolmayer, G., Fetscherin, M. (2004), Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry, International Journal on Media Management, Vol. 6 (1&2) , P. 4-11.
Fetscherin, M. (2002), Present State and Emerging Scenarios of Digital Rights Management Systems, International Journal on Media Management, Vol. 4 (3), P. 164-171.
 
Conference Proceedings & Presentations

Fetscherin, M. (2010), The Relationship between Brand Loyalty and Brand Love and their effects on Purchase Behavior and Word-of-Mouth, AMA Summer Marketing Educators' Conference, Boston, USA, August 13-16.

Fetscherin, M., Melewar, T.C. (2010), Predecessor and Effects of Brand Love: Applying Parasocial Love Theory to Consumer Brand Relationships, European Marketing Academy Conference (EMAC), Copenhagen, June 1-4.
Fetscherin, M. Conway-Dato-on, M. (2010), Brand Love: Interpersonal Love or Parasocial Love, 6th Thought Leaders International Conference in Brand Management, University of Lugano, Lugano, April 18-21.

Fetscherin, M. (2009), The Determinants of Motion Picture Box Office Performance: Evidence from Bollywood Films in the US, Society for Marketing Advances (SMA), New Orleans, Novemer, 4-7.

Fetscherin, M. (2009), Can Objective Factors Explain a Country Brand?, 1st International Colloquium on Place Marketing and Branding, Brunel University, September, 24-25.

Fetscherin, M. (2009), Country Branding: A Conceptual Framework, European Marketing Academy Conference (EMAC), Nantes, France, May, 26-29.

Galvez, D., Fetscherin, M. (2009), Measuring the Effect of Country of Origins on Consumer’s Brand Perception: An Explorative Study of Chinese and Brazilian Beer, AMA Winter Marketing Educators' Conference, Tampa, USA, February 20-23.*

Fetscherin, M., Lattemann, C., Schneider, Alon, I. (2008), Corporate Social Responsibility of Chinese Companies: An Analysis of Corporate Communication, Research Symposium on Corporate Governance in China and India, Virginia, USA, October 24-25.

Lattemann, C., Fetscherin, M., Schneider, A-M., Alon, I. (2008), Chinas Interpretation of Corporate Social Responsibility, 3rd International CSR-Conference "Corporate Responsibility and Governance", Berlin, Germany, October 8-10.

Fetscherin, M. (2008), An Industry Export Policy Framework: An Application to China and Japan. Invited speaker Harvard University, Harvard Kennedy School, Cambridge, USA, September 11.
Fetscherin, M., Alon, I., Johnson, J.P. (2008), Measuring The Global Competitiveness of the Automotive Manufacturing Industry, Academy of International Business (AIB) Annual Meetings, Conference Proceeding, Milan, Italy, June 30-July 3.
Powers, N., Fetscherin, M. (2008), Measuring the Joint Effect of Country Image and Brand Perception in Consumer Evaluations of Televisions, The Global Management & Information Technology Research Conference, New York, USA, 21 - 24 May.*
Lang, G., Fetscherin, M., Lattemann, C. (2008), Using virtual Worlds to Develop New Products, 8th Annual Conference, International Academy of E-Business, San Francisco, USA, March 20-23.*
Lang, G., Fetscherin, M., Lattemann, C. (2008), Virtual Customer Integration in New Product Development - First Insights from Second Life, International Conference on Reality Shift in Media, Bern, Switzerland, February 2-6.*
Fetscherin, M., Alon, I. (2007), Measuring Global Industry Competitiveness Using the Specialization-Growth Matrix: The Case of China, Euro-Asia Management Studies Association (EAMSA) Annual Conference about The Rise of the Asian Multinational Firm: Implications for Management, Competition and Cooperation, Leeds, UK, November 29-30.

Fetscherin, M., Lattemann, C. (2007), Motives and Willingness to Pay for Digital Music, Third International Conference on Automated Production of Cross Media Content for Multi-channel Distribution (AXMEDIS), Barcelona, Spain, November 28-30, P. 189-196.

Toncar, M., Fetscherin, M. (2007), U.S. Consumer perceptions of automobiles from emerging markets, International Academy of Business and Economics (IABE) 2007 Annual Conference, Las Vegas, USA, October 14-17, P. 162-167.
M., Zelina, M., Fetscherin M. (2007), Estimating Brand Equity in the Context of the Global Automotive Industry, Academy of Marketing (AM) Conference, Surrey, UK, July 3-6, 2007.*
Whitemore, S., Fetscherin, M. (2007), The Poetry of Fashion: Universal Semiotic Appeals in Standardized International Fragrance Advertising. INFORMS Marketing Science Conference, Singapore, Singapore, June 28-30*
Fetscherin, M., Toncar, M. (2007), Consumer Perceptions of Imported Automobiles: Challenges for China and Indian Automotive Manufacturers, in: Philippe Beraud and Jean-Louis Perrault (Ed.), Proceeding of the Third Annual Conference on Global Asian Perspectives, Paris, France, June 7-8, P. 23.
Fetscherin, M., Sardy, M. (2007), Globalization of the Chinese and India’s Automotive Industry: Who is the Next Global Player? in: Philippe Beraud and Jean-Louis Perrault (Ed.), Proceeding of the Third Annual Conference on Global Asian Perspectives, Paris, France, June 7-8, P. 22.
Lattemann, C., Kupke, S., Stieglitz, S., Fetscherin, M. (2007), How to Govern Virtual Corporations. 7th Annual Conference, International Academy of E-Business, Vancouver, Canada, April 5-8, P. 137-141.
Powers, N., Fetscherin, M. (2007), Brand Premium of Luxury Goods and the Counterfeit Market: The Case of Louis Vuitton Handbags. Undergraduate Research Conference on Global Enterprise, March 24, Indiana, USA.*
Fetscherin, M., Sardy, M. (2007), Branding or Buying? China's cross-boarder M&A in the 21st Century. Invited speaker Harvard University, Kennedy School of Government, Cambridge, USA, March 15.
Fetscherin, M., Sardy, M. (2006), The Globalization of Chinese Brands. The Globalization of Chinese Enterprises: The Advent of a New Age Multinational Enterprise, Orlando, USA, November 30-December 1.
Fetscherin, M., Sardy, M. (2006), The Chinese Automotive Industry is Driving West. The Globalization of Chinese Enterprises: The Advent of a New Age Multinational Enterprise, Orlando, USA, November 30-December 1.
Fetscherin, M. (2006), Economics of Online Music and Consumer Behavior, The 8th International Conference on Electronic Commerce (ICEC) , Fredericton, New Brunswick, Canada, August 14-16, 2006. P. 599-604.
Fetscherin, M. (2006), Consumer behavior for digital content - Implication of Digital Rights Management. 6th Annual Conference, International Academy of E-Business Orlando, Florida, U.S.A. , March 23-26, P. 50-55.
Fetscherin, M., Kaskiris, C., Wallenberg, F. (2005), Gaming or Sharing at LAN-Parties: What is going on? in: Paolo Nesi and Kia Ng and Jaime Delgado (Ed.), Proceedings of the First International Conference On Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS), Florence: IEEE Computer Society Press, November 30 - December 2, P. 179-186.
Fetscherin, M. (2005), Implications of DRM on the Consumer Behavior and the Demand for Digital Content, Jupitermedia's DRM Strategies Conference, New York, July 27-28.
Vlietstra, C., Fetscherin, M. (2005), Digital Music: Key Factors Determining the Download Price, in Proceedings of the 5th Annual Conference, International Academy of E-Business, San Francisco, California, March 24-27.*
Fetscherin, M. (2004), Legales vs. illegales Digitales Musikangebot, Invited speaker at Praxisorientiertes Musik-Symposium, organized by Schweizerische Vereinigung der Musikverleger SVMV, Führigen, May 14.
Zaugg, S., Fetscherin, M. (2004), Music Piracy on Peer-to-Peer Networks, in: Yuan Soe-Tsyr and Liu Jiming (Ed.), Proceedings of the IEEE International Conference on e-Technology, e-Commerce, and e-Service (IEEE), Taipei: IEEE Computer Society Press, March 2004, P. 431-440.*
Fetscherin, M. (2003), Movie Piracy on Peer-to-Peer Networks; 8th Annual CTI Conference - Copyright and software patents, Copenhagen, December 5.
Fetscherin, M. (2003), A model for a better understanding of the consumer acceptance of protection technologies. Vortrag am 2. Thüringer Medienseminar der FKTG: Rechte Digitaler Medien - Intellectual Properties & Content Management, Erfurt, May. 

 

Newspaper Articles

Knolmayer, G., Fetscherin, M., Gegenschlag der Musik und Filmindustrie: Mit technischen Mittlen gegen Piraten, in Neue Zürcher Zeitung (NZZ), 23. Januar 2004.
Knolmayer, G., Fetscherin, M., Digitale Piraten in Peer-to-Peer-Netzwerken: Was leisten Kazaa und Co. wirklich?, in Neue Zürcher Zeitung (NZZ), 21. November 2003.
 
* Joint student research paper